EcoBloom

The Brief

This app allows users to scan products to assess whether or not they are recyclable, and instructs on how to dispose of these materials. The more users recycle, the more their virtual garden grows and they are able to earn achievements to share with friends.

The Approach

I started with typography — building the wordmark around a custom-modified serif that borrows from botanical illustration lettering. The mark is a stylised B that doubles as an abstracted bloom, geometric enough to hold at small sizes, organic enough to feel alive large.

The palette draws from pressed flowers: warm ivory, deep clay, and a single saturated green as a pop. Simple but unmistakable.