A sustainability-focused magazine redefining fashion through thrifting, upcycling, and conscious consumption.
Rewear Initiative is a editorial magazine concept designed to shift the way readers think about fashion and consumption. Built around the idea that style and sustainability don't have to be at odds, the publication covers topics ranging from the secondhand revolution and the art of upcycling to local thrift guides and vintage storytelling. The design system balances a clean, editorial structure with organic warmth — using a sage green palette, bold retro typography, and a dashed-stitch motif that nods to the handmade and repaired. Every layout decision was made to feel intentional and human, reflecting the values of the movement it represents.
