A warm and peaceful visual identity for Rahab — a sex-trafficking shelter.
Bloom Collective came to me with a strong ethos — sustainability, community, craft — but a visual identity that had grown muddled over five years of DIY branding. They needed something that could scale: consistent across three flagship shops, a delivery fleet, and an online presence.
The challenge was creating something warm and human without veering into the overwrought "artisan" aesthetic that saturates the floral industry. They wanted to stand out while feeling rooted.
I started with typography — building the wordmark around a custom-modified serif that borrows from botanical illustration lettering. The mark is a stylised B that doubles as an abstracted bloom, geometric enough to hold at small sizes, organic enough to feel alive large.
The palette draws from pressed flowers: warm ivory, deep clay, and a single saturated green as a pop. Simple but unmistakable.
