A warm and peaceful visual identity for Rahab — an organization serving victims of sex-trafficking.
Rahab is a brand identity project designed for a nonprofit ministry serving women in crisis. The visual identity was built around themes of growth, restoration, and gentle strength — expressed through a circular emblem mark divided into four quadrants, each containing a delicate botanical and figure illustration that together symbolize the wholeness and healing the organization provides. The palette of soft slate blue, blush pink, and warm white communicates safety, tenderness, and dignity without feeling clinical or institutional, making the brand feel as welcoming as the mission it represents.
Deliverables included a logo and wordmark system, business cards, donor letterhead, and a branded notebook — creating a cohesive identity system that honors the sensitivity of Rahab's work while presenting the organization with the professionalism needed to build trust with donors, partners, and the women it serves.
