A series of posters exploring how color psychology shapes the interpretation of design.
Designing Intentionally is an honors research project exploring color psychology in graphic design — specifically how color functions as a silent language that shapes narrative and directs the interpretation of visual messaging. The project is expressed through four sets of dual-colorway posters, each featuring an identical composition rendered in two distinct palettes to demonstrate how a single shift in color fundamentally transforms the tone, mood, and meaning of the same design.
